Re: Affiliate Network Comments
TODD KELLNER <todd.kellner_at_list-universe.com> WROTE:
>Can anybody point me in the direction of any case studies
>/hard evidence of CPA "offers with at least a $5 to $10
>effective CPM return?" I would like to know if there are
>any deals out there right now where average payout per
>thousand is above a $5 CPM.
>At Opt-Influence, we've tested a large amount of
>potential CPA deals on a CPM or CPC basis in order to
>evaluate the feasibility of accepting these offers on a
>CPA basis. None have ever tested higher than $1.50,
>including well-targeted placements in proven newsletters.
>Since a $.40 effective CPM via a CPA offer doesn't even
>offset most of our publishers' list delivery costs, we
>have yet to accept a CPA deal.
My apologies, I should have clarified the numbers that
I was quoting. The distinction here is newsletter
sponsorships vs stand-alone text / HTML email. I have
found that CPA programs using email newsletters perform
1/10th to 1/20th as well as targeted stand-alone opt-in
emails, where I have had effective CPM rates at $5 to
$10 on a number of offers including credit cards,
debt consolidation and travel promotions.
Chris Charlwood
Charlwood eMarketing
t: 416.413.9196
e: chris_at_charlwood.com
w: http://www.charlwood.com
Specializing in opt-in email marketing, eCRM,
search engine placement & performance promotions.
Received on Wed Aug 15 2001 - 10:59:03 CDT
