RE: popunders vs. popups

From: Pesach Lattin <plattin_at_spyretech.com>
Date: Thu 16 Aug 2001 11:38:58 -0500

PHILIP MAK <mfraser_at_seas.gwu.edu> WROTE:

>Do you have any statistics that show how using
>different ways of displaying the popup affects the
>effective CPM?

My company invented the pop-under over 2 years ago to
specifically ask this question! My first client,
ABOUT.COM was the first mainstream advertisers that I
know that was doing transfer-pops (ie, the pop-up is
a webpage of the client) and we were discovering that
a lot of quality sites didn't want to take this
intrusive advertising. Even though we were paying at
one time almost $100CPM for some clients at the time.
So we were playing around with the javascript and
suddenly the pop started to appear BEHIND the browser.
I_ve asked around to the experts and they mentioned
that this is actually a bug of some sort, and doesn_t
always work correctly (as I have found out)

Either way, I_ve made a lot of money, and obviously
the whole world has followed to take this idea since.
But the results have been pretty obvious _ a similar
advertisement will do better on CONVERSIONS as a
pop-under than a pop-up, especially the larger the
advertisement. This is based on one fact: it allows
the advert to load before being closed.

What really amazes me right now is the level of
complete stupidity in booking these however _ so
many people love to buy these at $1.25-$1.50
without realizing what they are getting for those
prices. I book around $1-$2MM monthly of pops for a
variety of clients and different brokering
situations, and I_ve learned one thing _ targeted,
higher CPM pop-unders on sites that have quality real
users are worth $4-$10. Those sites that take it at
$1.25 are often complete junk, running 2-3 other pop
offers at the same time, and the level of effectiveness
is almost nill. You want to know how to book popunders,
how to make money off them, send me an email, give me
a call and I will be more than happy to discuss how it
can WORK.

-------
Pesach Lattin
Spyretech Inc - plattin_at_spyretech.com
(718) 951.8768
http://www.spyretech.com

Subscribe to AdBumB http://www.adbumb.com
Learn why you are going to get ripped off booking ads!
-------



Received on Thu Aug 16 2001 - 11:38:58 CDT