Marketing textbook

From: Alex Knox <en_fuego19_at_yahoo.com>
Date: Fri 17 Aug 2001 10:53:06 -0500

Hi. Does anyone out there know a Web marketing book
that would make a good basic textbook for business
students? Some are full-time students in ecommerce or
marketing (most have already been out in the business
world); others are small business owners/non-profit
managers taking just one course towards a certificate
program. Teacher tools (assignments, discussion
topics, quizzes or project ideas) would be nice, but
aren't essential. Something appropriate for first
year graduate students in marketing or for adult
community college students would be the right fit.

Thanks, Alex Knox



Received on Fri Aug 17 2001 - 10:53:06 CDT