RE: Affiliate Network Comments

From: Stuart Hochwert <shochwert_at_myfree.com>
Date: Thu 23 Aug 2001 12:54:32 -0500

CHRIS CHARLWOOD <chris_at_charlwood.com> WROTE:

>I have had effective CPM rates at $5 to
>$10 on a number of offers including credit cards,
>debt consolidation and travel promotions.

In traditional media, full page color space in Family
Circle may sell for $7/M and in Model Railroad News for
$35/M. The tighter the select, the higher the CPM. Too
many newsletters/lists were created in past years of
general consumers, thus CPM's are quite low. We publish
46 niche content newsletters from cooking to crafting to
business marketing to family. And yes, we have general
topic newsletters as well. Our general topic
newsletters often yield an effective CPM of $1/M on
offers. However, we did a solo for a children's book
club to our family file with an effective CPM yield of
$65/M. B2B offers often yield even higher.

The tighter the niche or select, the better the effective
CPM will be and the better the lead or sale quality will
be for the merchant. Something traditional direct
marketers and publishers know, something on-line
publishers are finding out, often the hard way or too
late.

-------------------------------
Stuart Hochwert, shochwert_at_myfree.com
MyFree.com LLC
3400 Dundee Road, Suite 236
Northbrook, IL 60062
847-205-9320 Main - 847-205-9340 Fax
Over 4 million newsletter subscribers



Received on Thu Aug 23 2001 - 12:54:32 CDT