MATT STEVENS <matt_biz_at_yahoo.com> WROTE:
>In terms of Inventory Management it is a solid
>product, but then again so are Open AdStream and
>Accipiter. One issue that I have always run into is
>that whenever there is a discrepancy in reports,
>DoubleClick always claims that it is the fault of the
>other ad server. I know for a fact that one reason
>for the inaccuracy of DC's reports is that Dart does
>not offer very good spider filtering, causing lare
>discrepancies in actual deliveries and Click-throughs.
I had a client who was always hearing from advertisers
that his reports were not syncing up with the DoubleClick
reports that they were seeing and that SC had blamed his
ad server for the discrepancies. After digging through
log files and checking the ad server reports it turned
out that it was an error with DC Dart's reporting. DC is
notorious for blaming other people and technologies
for the shortcomings of their own technology and staff.
>In addition, the biggest issue I have run into with
>Dart is the lack of support and the hours it takes to
>implement changes to campaigns. With Open AdStream
>and Accipiter you can make campaign changes must
>faster since the product is local.
In the case of the client noted above, it took 3 hours
just to get a response from DC when the initial
discrepancy was shown. They may be big, but they
certainly are not the best and do not provide the best
service.
>Lastly, and most importantly, Dart means giving away
>your data and control. If you really want to stay in
>business over the long run, I would advise dropping
>Dart. Keep in mind, the accuracy of the product will
>probably go downhill very fast with the new P3P coming
>into effect with the new MS browser.
I had heard that DC was trying to force MS to change
the defaults of the new MS browser because it will not
accept 3rd party cookies.
Has anyone else heard anything about this? If it is true
then DC and other 3rd party ad servers could be in big
trouble.
Floyd Matthews
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Received on Thu Aug 23 2001 - 14:08:26 CDT
