RE: marketing Textbook

From: Alex Knox <en_fuego19_at_yahoo.com>
Date: Fri 24 Aug 2001 09:57:33 -0500

ALEX KNOX <en_fuego19_at_yahoo.com> WROTE:

>Hi. Does anyone out there know a Web marketing book
>that would make a good basic textbook for business
>students?

FYI, I received a private message with a book
recommendation for an ecommerce text. I thought I'd
share this in case anyone else is looking for a
similar text. I've checked it out and it looks like
it will fit the bill--covers everything from business
basics to principles of good web design for marketing
effectiveness to site promotion. It also has great
lists of resource sites, which can be linked to
through a Companion Web site. It's already used as a
text by several colleges including NYU and Albuquerque
TVI (community college), and by some high school
business courses. Seems to be an easy-to-read book
with lots of screen illustrations and case studies.

Marketing on the Internet, 5th edition by Jan
Zimmerman. published by Maximum Press

Individual Copies Available at Amazon
  http://www.amazon.com/exec/obidos/ASIN/1885068492/qid%3D962903579/sr%3D1-3/0
02-7826423-1443214

or from the publisher
  http://www.maxpress.com/catalog/marketing.html.
(use source code 596 in the comment line for free
shipping) Bookstore (bulk) orders can be placed
through IPG (Independent Publisher's Group) at
800-888-4741. The publisher will send a comp review
copy if you fax or mail your request on college/school
letterhead to: Maximum Press, 605 Silverthorn Rd.
Gulf Breeze, FL 32561, t: 800-989-6733 or
850-934-0819 or fax: 850-934-9981
By September, the author plans to have a Teacher's
Guide available with suggested discussion topics,
assignments, quizzes, and powerpoint presentations.

Alex Knox



Received on Fri Aug 24 2001 - 09:57:33 CDT