JOHN O'CONNOR <jpoc_at_hotmail.com> WROTE:
>What do you all think of top text?
This too will pass...
<snip>
>Also from an advertisers point of view, how do you view
>advertising on top text? Would you do it?
The words intrusive, off topic, inappropriate and
misdirected all come to mind when thinking about top
text as an ad vehicle.
Most of the attempts to get people to download the
software programs I am familiar with use a
misrepresentative approach, e.g., promising one thing
while providing another.
Being associated with such a product does not offer
long or short term benefits to an advertiser in a world
of cheap key words, low CPMs, CPAs and search engine
optimizing.
IANAL
But it's possible, although a stretch, that a good
prosecutor could build a case that the advertiser
together with the top text program provider are engaged
in an active conspiracy to steal copyrighted materials
and resell or reuse them for personal profit. Receiving
stolen property is just as much a crime as the theft
itself and paying to have something stolen is a bigger
crime.
That is aside from any monetary or equity damages in
civil liability that might be awarded by a judge or
jury who regard the practice as stealing.
My $ 0.02.
Regards all,
John Gaskill
jg_at_info-central-usa.com
Beta Testers Wanted
Please sign on at: http://Info-Central-USA.com
Received on Fri Aug 24 2001 - 10:13:59 CDT
