RE: Second Generation Advertising?
DAVID CURL <david_at_AdMessiah.com> WROTE:
>My company, AdMessiah, Inc., has invented a new form
>of online advertising called Interactive Product
>Placement (IPP). IPP takes product placement, as seen
>in movies and television, and brings it to the Internet.
>It is specifically designed to effectively brand
>consumer goods and products on the Web. Currently we
>are patent pending on this new advertising method.
>Our company is at a crossroads. We think we have
>something very special. In fact, we consider it the
>second generation of online advertising. However, we
>also know that we are a small company with limited
>resources. We are trying to decide if our next course
>of action should be to continue to grow on our own or
>seek out an M&A opportunity. We are interested in
>what, you, the online marketing and advertising
>community, think about IPP and what direction would
>be best to take.
If you get this patent it will be viewed just like
Amazon's single click patent. I could pretty much find
hundreds of prior art to knock it down and I most
certainly will try. I'll list one for your benefit.
www.webmonkey.com ran an ad for Absolute. It's
definitely interactive and it uses flash 5. Sorry to
burst your bubble but this isn't new. I'll list another
one for your viewing pleasure. The ever so annoying
"Shock the Monkey" ad. If that isn't interactive, I
don't know what is. Business methods should never
be patentable.
Jamie Krasnoo
jkrasnoo_at_socal.rr.com
Received on Tue Aug 28 2001 - 10:21:38 CDT
