Re: affiliate programs

From: Bob Cortez <bobak_at_eagle.ptialaska.net>
Date: Tue 28 Aug 2001 10:34:27 -0500

PESACH LATTIN <plattin_at_spyretech.com> WROTE:

>Don't ever sign up for an affiliate program, point
>blank. Even if you believe that sometimes that
>Cost-Per-Sale programs can sometimes work, the
>affiliate programs offered through the web, such as
>commission junction and similar sites are generally
>horrible.

I'd like to amend the recommendation to read: " Don't
ever sign up for an affiliate program through any of
the 'networks'. Affiliate networks such as Commission
Junction, BeFree and LinkShare are just glorified banner
networks. They are an unnecessary layer of bureaucracy
that stand between real relationships between marketing
partners. They promote an adversarial relationship
rather than one of cooperation.

Seek out compatible sites that run their own quality
programs in house. Strike up a dialogue with the
affiliate manager to work out a deal that is mutually
beneficial. It's not the affiliate model that is flawed,
it is affiliate networks that are flawed. Don't confuse
the model with the networks.

Bob Cortez, Affiliate Manager
http://listchannel.com/lc/



Received on Tue Aug 28 2001 - 10:34:27 CDT