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Re: another one bites the dust.

From: John Gaskill <jg_at_info-central-usa.com>
Date: Tue 28 Aug 2001 10:39:28 -0500

BOB GORDON <bgordon_at_theautochannel.com> WROTE:

>As a "...we are hanging on by our fingernails", publisher of a
>formerly profitable advertising supported content site, I am
>amazed/frustrated that those companies that will benefit most
>from new and exciting content on the web just don't seem to get
>it....if there is nothing on...why upgrade?

Please enlighten us as to who these companies are that
will benefit most from "new and exciting content on the
web"?

And what is it that makes up "new and exciting content"?

And what does upgrading have to do with anything?

>It would be like the TV networks only showing B and W slides
>and the TV manufactures wondering why HDTV is not selling???

>"Content has always driven the purchase and dissemination of
>new technology and without revenue, independent interactive
>content is going to go Bye Bye...

I'm not sure independent, interactive content is going
anywhere, except where the consumer wants it. That's the
same as it has always been. Simply publishing a content
web site is no guarantee of survival or success, nor is
it an entitlement to either.

>Unless computer and infrastructure companies see the light and
>support content sites like ours...we will soon hear the industry
>segment say ..."Good Night Gracie".

If computer and infrastructure companies spend all their
resources supporting content web sites, what will they
use for money to purchase the labor and raw materials
needed to build the products they sell that people use
to view glitzy web sites like www.theautochannel.com?

I ask these questions in closing:

  If you were profitable before, what has changed?

  Do you have the same sponsors you had in the
  beginning or has it been a revolving door?

  Is your traffic the same or has it increased?

  Is your content the same or has it changed?

Sorry to hear you are having problems but welfare
from computer makers is not the solution to the
ongoing web shakeout.

Has it crossed your mind that you might need to do
something differently?

Hope you get your problems solved...

Regards to the list,

John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com



Received on Tue Aug 28 2001 - 10:39:28 CDT


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