RE: text ads

From: <AffiliateGoddess_at_aol.com>
Date: Mon 03 Sep 2001 17:00:06 -0500

SEAN BRUNNOCK <brunnock_at_server.com> WROTE:

> We tried out an inline text ad on our website one
> weekend and were impressed with the results- 8,000+
> clicks per day. Much better than our banner ads. I
> suspect that our readers simply ignore the graphical
> information and concentrate on the textual info.

> Now we just need to find a rep who can broker this
> type of ad. We've dealt with a couple of companies who
> sold text ads for our newsletters, but we don't know
> of anyone who sells text ads for websites. Any leads?

Those of us in Affiliate Marketing have known for a
long time that text ads out perform banner ads by
something like 3 to 1. If you'd really like to "broker"
this type of ad, start an affiliate program (can be done
easily in house with a software like MyAffiliateProgram.com)
and begin pitching CPA deals to potential partners who
share your target market. Then be sure to give them
relevant text ads that can be imbedded in a contextual
way inside their content. It works! Even banner ads that
look like text work better than fancy graphical ones. Be
sure to test, test, test, with all kinds of text ads.
Don't forget to use your company name as one of the text
ads. In newsletter advertising, which is very effective,
your partner can sprinkle your name in an article and
every time your name appears, it can be a trackable,
payable link. Try it, you'll like it! Good luck!

Linda Woods
AffiliateGoddess
Empowering Your Online Presence
http://www.affiliategoddess.com
805-963-7074
Santa Barbara, CA
linda_at_affiliategoddess.com



Received on Mon Sep 03 2001 - 17:00:06 CDT