RE: Affiliates-ass-milliates

From: Robert Lee <webmaster_at_alovelinksplus.com>
Date: Mon 10 Sep 2001 11:35:35 -0500

BRANDI JASMINE <brandi_at_brandijasmine.com> WROTE:

> I haven't made enough money from any affiliate program
> that would even come close to making the effort
> worthwhile.

TO WHICH MARK BRONLOW <mark_at_keepingthekey.com> REPLIED:

>The problem with affiliate programs is that most web
>publishers haven't been able to make them work for their
>sites. Inevitably, many people then blame affiliate programs
>as a concept, and not the way they've implemented them.

Oh puhlease. I don't know a single person who is not and
has not been involved on the affiliate side who has made
much more than coffee money from these things. And one
usually implements them as instructed by the affiliate
program - so whose fault is it if they are badly implemented?

>It's the "it didn't work for me, so it can't have worked
>for anyone else" fallacy that so many people seem to fall
>victim too.

Brandi,
There is a big difference about working as an advertiser, a
publisher and an affiliate. If you have a website, you
have information or a subject, topic, area of interest,
maybe even a perverse pleasure in just telling people about
 www.mywebsite.com. You create content, you match it with
advertisers, complimenting (not competing) for sales. Or
you sell what products you have and accept whatever
incremental sales may be available by knowing the type
of visitor you have may be interested in the type of ads
you publish.

Your own website with a product to sell has a different
meaning that an affiliate website promoting products of
others does. I sell nothing, I move my visitors to a
service that, hopefully, they find attractive enough to
buy from and I make a commission.

Define your product, find your visitor, sell to the end
user and provide a customer to the end provider.

Your website is inside there somewhere. Just which it is
depends on what you expect from your web site and your
visitor.

Happy selling!!
Robert Lee

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Received on Mon Sep 10 2001 - 11:35:35 CDT