Tenagra Awards Winners Announced

From: Cliff Kurtzman <cliff_at_tenagra.com>
Date: Thu 13 Sep 2001 10:27:06 -0500

While it may presently be a tough time in our industry, at
Tenagra, we have found occasion both this week and last week
to count our blessings. While none of us was untouched by
this week's tragedies, our staff, their families, and to the
best of our knowledge, all of our clients are all fine. We
hope that these horrors have left your family and friends
unharmed as well.

I'd now like to take the opportunity to pass on to you the
winners of the 7th Annual Tenagra Awards for Internet
Marketing Excellence which were awarded last week at the
Survival of the Fittest Conference in Houston. The event
was a stellar success, with Judi Swartz of Business Wire
echoing the sentiments expressed by so many others: "I'd
like to go on record now, saying that this conference/workshop
is one of the most impressive I've seen! Congratulations to
the team that put it all together. You have my support on
this and any other venture you undertake." We are now hoping
to plan a follow-up event for next spring, and we hope you
will join us then, particularly if you were unable to be
with us last week.

As the Internet marketing industry's oldest peer-review awards
program, the Tenagra Awards showcase achievements in five award
categories, including: Integrated Online Marketing Effort,
Online Business Model, Individual Contribution to Internet
Marketing, Publication Focused on Internet Marketing and
Online Customer Service. Winners were determined by a panel
of four industry expert judges and two Tenagra judges.

Tenagra Award Category Winners

* The Integrated Online Marketing Effort Award, presented to
companies or individuals who exhibit significant and innovative
methodologies and techniques for creating an integrated online
strategy, was awarded to Massive Interactive
(http://www.massive.com.au/). The Australia-based provider of
online strategic, technical and creative services was recognized
for the online presence it created for MONDO
(http://www.mondotime.com/), a Mars Confectionery product sold
in Australia.

* The Online Business Model Award, presented to business-to-
business, business-to-consumer and community-based Internet
ventures that have achieved commercial success or significant
financial return through the use of an innovative and pioneering
business model, was awarded to Altra Energy Technologies Inc.
of Houston, Texas
(http://www.altra.com/) for its Altra Market Place. Altra Market
Place, the energy industry's leading independent online trading
platform, services more than 2,200 energy professionals by providing
current market price and supply information and Web-based
applications that enable efficient energy transactions.

* The Individual Contribution to Internet Marketing Award,
presented to individuals who facilitate Internet business
use, Internet marketing, public relations or advertising activities,
was awarded to Dr. Ralph Wilson. Wilson is an international Web
marketing and e-commerce authority and founder of WilsonWeb
(http://wilsonweb.com/consult/experience.htm). A resident of
Rocklin, Calif., his next book, "Planning Your Internet
Marketing Strategy: A Doctor Ebiz Guide" will be published
by John Wiley & Sons next month.

* Both finalists in the Publication Focused on Internet Marketing
category, which recognizes online and offline publications that
have made a substantive contribution to facilitating Internet
business use, Internet marketing, Internet public relations or
Internet advertising, received the Tenagra Award. eMarketer
(http://www.emarketer.com/) is a leading provider of internet and
e-business statistics based in New York, N.Y. and MarketingSherpa
Inc. (http://www.marketingsherpa.com/) is a Washington, D.C.-based
media company publishing useful news, case studies and best
practices data about Internet and integrated marketing.

* The Online Customer Service Award, which recognizes significant
and innovative achievements and methodologies that have changed
the face of online customer service, was awarded to CDW (NASDAQ:
CDWC) (http://www.cdw.com/), a direct solutions provider of complete,
customized technology solutions for businesses, government agencies
and educational institutions based in Vernon Hills, Ill.

We created these awards seven years ago to showcase the achievements
of organizations and individuals who have made a fundamental
impact on the way marketing, public relations and advertising
is conducted on the Internet. This year's awards recipients,
like their predecessors, have established the best practices in
the Internet marketing industry and continue to demonstrate the
Internet's ability to support a wide range of business models
and approaches.

Based in Houston and founded in 1993, The Tenagra Corporation
(http://www.tenagra.com/) is a nationally recognized organization
that develops and executes Internet marketing strategies and
projects for companies ranging from Fortune 100 companies to
innovative startups. Tenagra has executed successful online
projects for companies such as Unisys, EDS, IBM and Compaq.

Kudos to each of these finalists for their pioneering
successes in the digital economy! Look for applications
for the 8th annual awards to come online in January of 2002.

Here are some photos for those of you that could not join us
at the celebration of our industry last week:

Zina Kavazovic, conference coordinator extraordinaire
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0015.jpg

Jim Sterne at opening keynote
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0007.jpg

Attendees taking notes
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0072.jpg

Cliff Kurtzman (left) with Tenagra Awards Judge Will Reynolds
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0025.jpg

Dr. Jill Ellsworth talking about online communities
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0071.jpg

GoTo's Craig Wax
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0080.jpg

The killer smile of Gartner Group's Denise Garcia
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0084.jpg

Cliff Kurtzman at Tenagra Awards presentation
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0092.jpg

The Online Business Model Finalists
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0102.jpg

Altra Marketplace accepting their award
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0115.jpg

Don Skarzenski accepting the award for MarketingSherpa.com
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0117.jpg

All the award winners
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0138.jpg

Close up on Ralph Wilson's award
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0136.jpg

Cisco's Delfina Bisha on the Online Customer Service panel
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0207.jpg

Online Ads Moderator Adele Bienvenu talking about search engine optimization
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0216.jpg

Tenagra VP Chris Lenois talking about online publicity
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0224.jpg

Lenois, Bienvenu, and Tenagra Publicist Jeremy Hart enjoying beers at the
reception
http://www.andrewadams.com/pix/2001misc/20010907tenagra/th700_IMG_0263.jpg


Best,

--Cliff

Clifford R. Kurtzman, Ph.D.
President and CEO
The Tenagra Corporation/Online Advertising Discuss List
http://www.tenagra.com/
http://www.o-a.com/
281/480-6300
Houston, TX and New Orleans, LA
Turning online content into a strategic asset.



Received on Thu Sep 13 2001 - 10:27:06 CDT