Engage Ceasing Media Network Operations

From: Mark Barnett <mark_at_fishlinkcentral.com>
Date: Fri 14 Sep 2001 15:19:09 -0500

I just got this email.


 September 13, 2001

 Dear Engage Publisher Partner,

 Today we have some important news to share with you.
 As you may have heard or read, Engage has been actively
 seeking a buyer for its media network due to the
 continued downturn in the online advertising market.
 Unfortunately, those efforts have not been successful.
 Therefore, Engage will cease running advertising campaigns
 on September 23, 2001, and will close all its media
 operations on September 28, 2001, at 8PM Eastern Time.
 As such, your Engage Media publisher agreement will
 terminate effective September 28, 2001. Your service will
 continue uninterrupted until September 28, 2001.

 This has been a very difficult decision for Engage and we
 recognize it could create a disruption of your ad-serving
 capability. In an effort to mitigate this disruption,
 Engage has developed a special program that allows those
 customers affected by this shutdown to migrate quickly and
 inexpensively to our AdBureau outsourced ad-serving solution.
 This special transition offer includes:

 * Three month "ramp-up", which includes:
  - Free ad serving in October
  - Free house ads in November and December
 * Free AdBureau training ($2,000 value)
 * Free AdBureau set-up ($2,400 value)
 * Up to 50% off AdBureau CPM rates

 And, for those customers who want to bring ad serving
 in-house, Engage is also offering a 30% discount on specific
 tier level AdManager software licenses plus 2 free days of
 consulting.

 These special programs are available through September 28,
 2001. For more information, please contact:

 * United States: Ken Genest - 1-877-U ENGAGE
 * Outside United States: Eve Grant - +44 (0) 20 7492 0490

 Effective immediately, Engage will not book any new site-sold
 or advertiser campaigns. However, we will continue to run
 currently booked campaigns on your site through September 23.
 After that date, you will have to make other arrangements for
 selling that inventory. Between September 23 and September
 28 we will continue to serve PSAs. You will continue to have
 access to the Engage Media Network reporting tools through
 Friday, September 28, at 8:00 PM Eastern Time, to ensure you
 have the ability to pull any reports you need. A Publisher
 Consultant will be available to you for all inquiries through
 close of business on September 28, at 978-684-3884 (Option9-
 Advertiser or Publisher Support, then Option 2-Web Publisher
 Support). All outstanding revenue due you under your current
 publisher agreement, including that earned in September, will
 be paid to you in accordance with the terms of your publisher
 agreement.

 We sincerely appreciate and value the business relationship we
 have with your company, and do hope that we can continue to
 serve your needs either through our AdBureau service or our
 AdManager product. Through these special transition offers,
 you can minimize disruption to your ad serving while gaining
 access to a proven, robust and widely-used ad serving solution
 that gives you control over your advertising sales.

 Thank you again for your support.

 Sincerely,

 Anthony G. Nuzzo
 President and CEO



Received on Fri Sep 14 2001 - 15:19:09 CDT