Re: affiliate junk

From: Patti May <appledesign_at_applecountry.net>
Date: Mon 24 Sep 2001 12:13:08 -0500

GLENN SOBEL <YourWebURL_at_aol.com> WROTE:

> Commission Junction has something like 1500 merchants
> offering affiliate programs. As one of CJ's top partners
> <see http://AffiliateAdvisor.cj.com> I think I had referred
> around 20 active merchants at one point (less than 2%
> of CJ's active merchant list) a few months ago and the
> commissions paid to affiliates by my merchants alone
> totaled over $200,000 for that one month.

TO WHICH WAYNE BROWNING <coffeenews_at_homepagers.com> REPLIED:

>that only means 50,000 affiliates made 4.00 each.

If all 50k affiliates were working on promoting the programs
they were signed up to that would be an accurate statement.

However, I suspect that the largest portion of the
affiliates are somewhat like me, they are not actively
promoting and working on affiliate marketing or they put
banners and links up and expect miracles. That doesn't
mean affiliate marketing doesn't work, that means I'm not
working at it, yet.

The discussion might be more productive to examine what
contributes to successful affiliate programs for both the
merchant and the affiliates.

Patti May



Received on Mon Sep 24 2001 - 12:13:08 CDT