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Re: Affiliate Junk - Commission Junction Math

From: Mike Kingdom-Hockings <mkh_at_info.bw>
Date: Tue 25 Sep 2001 13:55:53 -0500


Am I a dummy, or the only one who can read English?

GLENN SOBEL <YourWebURL_at_aol.com> WROTE:

>Commission Junction has something like 1500 merchants
>offering affiliate programs. As one of CJ's top partners
><see http://AffiliateAdvisor.cj.com> I think I had referred
>around 20 active merchants at one point (less than 2%
>of CJ's active merchant list) a few months ago and the
>commissions paid to affiliates by my merchants alone
>totaled over $200,000 for that one month.

I read this as meaning:

1. That the 20 active merchants paid $200,000 in
commissions in one month (i.e. an average of $10,000
per merchant, but no indication of the actual spread).
2. That although many of CJ's partners do not generate
this kind of revenue per merchant, it gives an idea of
what the better ones achieve.
3. It does not state how many sites signed up for the
20 affiliate programs

Glenn refers to, and therefore gives no idea how much
any site made by virtue of being an affiliate of one or
more of these 20 merchants (i.e. how many sites shared
the $200,000 pie).

Glenn, please would you say which of us understands
your statement correctly?

Mike Kingdom-Hockings
http://www.streamsofeuros.com



Received on Tue Sep 25 2001 - 13:55:53 CDT


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