Re: affiliate junk

From: Jim Namaste <jim.namaste_at_netpartners-marketing.com>
Date: Tue 25 Sep 2001 14:30:24 -0500

GLENN SOBEL <YourWebURL_at_aol.com> WROTE:

>Commission Junction has something like 1500 merchants
>offering affiliate programs. As one of CJ's top partners
><see http://AffiliateAdvisor.cj.com> I think I had referred
>around 20 active merchants at one point (less than 2%
>of CJ's active merchant list) a few months ago and the
>commissions paid to affiliates by my merchants alone
>totaled over $200,000 for that one month.

>I'll let you do the math and draw your own conclusion.

TO WHICH MICHAEL EHLENBERGER <michael_at_premiumnetwork.com> REPLIED:

>I did the math, good or bad $200,000 divided by 1500 =
>$133.33 . BTW Premium is now offering keywords on a CPC
>basis.

  Good "math" results in precision and truth. Bad math
results in things like the WTC bombing because people get
distorted views of "truth". The problem with the math
above is that there is insufficient information and that
the context is not clear enough to evaluate more precisely.

  Some very simple questions, just for starters: (1) how
many merchants with what products, with what marketing?
(2) how many affiliates with what marketing, effort and
follow-through? (3) How are income results skewed and how
does that affect the evaluation? And on and on.

  I agree with those who claim that affiliate programs work
and do not work, just like Internet marketing.

Jim Namaste
NetPartners Marketing

"All affirmations are true in some sense, false in some
sence, meaningless in some sense, true and false in some
sense, true and meaningless in some sense, false and
meaningless in some sense."
   Discordian Catma--Syadastan Affirmation



Received on Tue Sep 25 2001 - 14:30:24 CDT