Re: affiliate junk

From: Allan Gardyne <allan_at_AssociatePrograms.com>
Date: Tue 02 Oct 2001 12:04:41 -0500

PATTI MAY <appledesign_at_applecountry.net> WROTE:

>The discussion might be more productive to examine what
>contributes to successful affiliate programs for both the
>merchant and the affiliates.

In business, putting the customer's needs first makes a
lot of sense. You end up with enthusiastic, loyal customers
who return again and again to buy, and tell their friends.

For similar reasons, in affiliate marketing it makes good
sense to put the affiliate's needs first.

When a merchant does that, the affiliate stays loyal,
promotes the merchant hard, and makes the affiliate program
a success for the merchant. Marketers such as Ken Evoy,
Marlon Sanders and Neil Shearing are good examples.

Because there are thousands of affiliate programs - my
directory lists well over 4,000 - affiliates often flit
from one to another, constantly hoping that the new one
will be better.

The huge challenge facing affiliate merchants is to produce
an affiliate program which is so attractive that affiliates
will stay loyal.

Different affiliates have different priorities. Some simply
look for whatever pays the highest commission. Others search
for high-quality products they're proud to recommend.

Top affiliates ask for the merchant's conversion rate. If
a merchant doesn't know how to sell effectively, it's a
waste of time sending traffic to the site.

In my article "How to inspire affiliate loyalty and increase
affiliates' sales" -
http://www.AssociatePrograms.com/search/affiliate-loyalty.shtml -
I detail 28 things which merchants can do to make their
affiliates loyal.

Until they start doing these things, they won't have a
successful affiliate program.

Allan Gardyne, CEO
AssociatePrograms.com
http://www.AssociatePrograms.com






Received on Tue Oct 02 2001 - 12:04:41 CDT