RE: Conversion rate statistics

From: Anne Holland <aimee_at_marketingsherpa.com>
Date: Tue 02 Oct 2001 12:10:29 -0500

MEGAN WOO <megan_at_enginei.com> WROTE:

>I'm trying to find statistics on [sales] conversion
>rates for email based promotions like e-newsletters or
>e-announcements.

>I'd like to obtain actual conversion percentages from
>companies like Red Envelope, Pottery Barn, Williams &
>Sonoma, Restoration Hardware, Martha Stewart, etc. I want
>stats on large companies that do quality and massive
>on-line promotions.

>Does anyone know where I can find stats like this? Any
>suggestions would be greatly appreciated...

While we've done case studies on some of these
companies - including MarthaStewart.com - almost
none reveal numbers of that nature. Problem is, if
they are public they can't often legally reveal stuff
to the press of that nature without contortions.

Your best bet is to read case studies on their
privately-held competitors.

The best place for general stats on email newsletter
ad results is Opt-In News at http://www.optinnews.com

Anne Holland
MarketingSherpa.com ** 90,000 Weekly Readers
anneh_at_marketingsherpa.com
http://www.marketingsherpa.com <- New Case Studies
http://sherpablog.blogspot.com <- Daily Marketing Tips
http://www.sherpastore.com <- Special reports on eMarketing



Received on Tue Oct 02 2001 - 12:10:29 CDT