Valuation

From: Nall Gearheard <ngearheard_at_highwire-ad.com>
Date: Thu 04 Oct 2001 08:59:56 -0500

Question to the forum: our firm developed an affinity
site that in its first month attracted roughly 200,000
unique visitors and over 2.2 million impressions.
Before the WTC attack, traffic continued increasing
nearly 30% per month and in the second full month was
on track to exceed 2.7 or 2.8 million impressions from
275,000 URLs.

Questions: How best to attract advertising; the most
effective structure to maximize revenues; and, finally,
ballpark valuation of potential ad revenues?

Nall Gearheard



Received on Thu Oct 04 2001 - 08:59:56 CDT