Re: Other company names in your news releases

From: Tom Geller <tom_at_spamcon.org>
Date: Mon 08 Oct 2001 11:42:51 -0500

MARK BROWNLOW <mark_at_keepingthekey.com> WROTE:

>But as a self-taught beginner in this field, I have a
>question for the pros out there. Does anyone have any
>advice with regard to citing other companies/trademarks
>in a news release?

I don't know about the legal issues, but both of the big
for-pay newswires (http://www.businesswire.com,
http://www.prnewswire.com) will remove those references.

A few years ago, everyone started finding an excuse to
put MSFT in their press releases, in order to catch searches
for Microsoft information. Obviously, that degraded the
truly legitimate references. Even if you can get it past
the wire services, I believe journalists now recognize
it as a cheap gimmick.

So now the rule is: Unless they're involved in the release,
at at the very least a major subject of it, don't put 'em in.

Cheers,
--

Tom Geller * tom_at_spamcon.org * +1-415-552-2557
Executive Director, SpamCon Foundation <http://www.spamcon.org>
Protecting email as a medium of communications and commerce
A California non-profit organization
Become a member: <http://www.spamcon.org/membership>



Received on Mon Oct 08 2001 - 11:42:51 CDT