RE: Excite

From: Ron Sheridan <ron_at_ronsheridan.com>
Date: Tue 09 Oct 2001 12:49:47 -0500

TRISH MURPHY <trish_murphy_at_yahoo.com>

>Does anyone know what happened to Excite? Are there any
>other search engines out there that have crumbled in the
>past couple of months that I am not aware of?

Excite.com is dying because Excite_at_Home has filed
bankruptcy.

Likely AT&T will scoop up Excite_at_Home's cable subscribers
and then Excite.com will be bought and folded into one of
the remaining search Portals.

The whole space is crumbling along due in large measure
to the inability of the Portals to earn adequate CPM rates
on their banner inventory, and the fact that even when they
do CPC or CPA deals they don't convert at a high enough
frequency to be profitable.

I never thought we'd get this far into a collapse of the
dot com portal sites but I fear it will get alot worse before
it levels off.

I work in the PPC Search Engine space and we are seeing
significant growth due to advertisers abandoning the big
POrtals and yet still wanting to buy Keyword targeted
advertsing.

all the best

Ron Sheridan



Received on Tue Oct 09 2001 - 12:49:47 CDT