Re: Other company names in your news releases

From: Kim M. Bayne <editor_at_marketingwirelessly.com>
Date: Tue 09 Oct 2001 13:02:01 -0500

MARK BROWNLOW <mark_at_keepingthekey.com> WROTE:

>I'm a fan of writing a news release as a story a
>journalist or website can pick up and could even reprint
>verbatim without it looking like advertorial.

Sorry, but a real journalist doesn't reprint news releases
verbatim. They do additional research to balance PR fluff
with unbiased facts and objective insight. If you DO
manage to get a news release printed verbatim, please let
me know and I promise not to read that publication. Its
editors have either gotten lazy or lost their perspective.
Industry publications should NOT be in the business of
reprinting someone's PR material verbatim. That's
advertising not editorial.

>But as a self-taught beginner in this field, I have a
>question for the pros out there. Does anyone have any
>advice with regard to citing other companies/trademarks
>in a news release?



Received on Tue Oct 09 2001 - 13:02:01 CDT