Why the slow move to the use of online for brand marketing?

From: John Schultz <marketing_at_webmasterbids.com>
Date: Thu 11 Oct 2001 10:56:56 -0500

In uncertain times, and particularly in recessionary times,
clients tend to be conservative with their budgets and
"go with what we know". The internet is being proven
constantly as a medium that provides infinite opportunities,
but it's not a case of marketers jumping on "... at net
speed or being left behind". It requires testing and more
testing to find ideas, routes and executions that work.
The net is a completely new marketing communications
vehicle that doesn't replace any existing channel directly;
it requires a different entry strategy from anything else
and can satisfy different objectives.

Right now though, many people have neither the time nor
the discretionary budget to do the exploring.

My $0.02
--
John Schultz
Webmasterbids.com
http://www.webmasterbids.com



Received on Thu Oct 11 2001 - 10:56:56 CDT