Re: affiliate junk

From: Wayne Browning <coffeenews_at_homepagers.com>
Date: Wed 17 Oct 2001 17:00:31 -0500

GLENN SOBEL <YourWebURL_at_aol.com> WROTE:

> To all of the people who insist on trying to find an "average,"
> and specifically in response to Brandi Jasmine's statement

TO WHICH BRANDI JASMINE <bj_at_brandijasmine.com> REPLIED:

>My principal beef with this sector of the industry is that
>they will not tell us what the averages are for *individual*
>participants before we sign up.

So in conclusion we now know Glen makes his living
promoting one or more advertisers that use CJ to report.
That Glen manages the affiliate program of that
advertiser/advertisers. Draw any conclusions? Some things
are very transparent as Glen "the professional" will
tell us, aren't they Glen? Glen "advertising" is not
retail direct sales which is what most programs a CJ are.

Glen try placing ads with the New York Times or any
newspaper of region using the CPA model that is employed
on-line. Pretty barren ad campaign. The truth lies in
the middle somewhere Glen, I believe. here are the real
facts.
1. 2% of affiliates make 85% of the revenues (as 2%
represents the amount of sites inside the demographic
that can do well on any one offer)
2. these programs do not publish "true averages" of the
overall network, as they are indeed quite low overall.
If you manage an affiliate program you already know
this.
.
3. CJ's is a seller of "infrastructure only" just to
clarify that point as most seem to loose it. They also
represent the biggest enemy of on-line publishers
looking for advertising in that they have no regard
whatsoever for publishers, only in attracting
infrastructure buyers, the advertisers. They have little
regard for results, it's not a concern of theirs and that's
true for both advertisers and publishers. They like
successful entities, it's just not all that important to
them, that most do or do not succeed. They also have
convinced advertisers to allow them to handle the cash
flow. Interesting. Lastly, i am a very successful
publisher and affiliate manager myself, but i'm not so
blind to others plight that i cannot see. Glen i don't think
people are airing their failures to others so much as
trying to find out if it's "just them" or are many
publishers finding the same results with many of the
programs out there.

just though there should be a counterpoint to Glen's
arguments:-) If i'm a publisher in today's climate i
need to find exact matches to my demographic when seeking
out advertisers.

One thing i do agree with Glen on is this, no easy street
any more, you need to work it, and have a focus and
understanding of what you are doing. If CJ , or others like
them are the only source of advertisers for you, you may be
in big trouble unless you are part of the top 2% of someone's program:-)

Wayne Browning
Homepagers



Received on Wed Oct 17 2001 - 17:00:31 CDT