Re: Cross-Promotion and Branding

From: Matt Dooley <MDooley_at_wsls.com>
Date: Tue 23 Oct 2001 12:11:14 -0500

At 12:00 AM 10/19/01 -0500, Matt Dooley wrote:
>> actually, 4 separate studies have shown that Web sites
>> are better for branding than TV, newspapers, magazines,
>> or radio.

Hmmm- I can give you the WHOs pretty easily.
Dynamic Logic
ACNielsen
Diamter
Millward Brown
Ipsos-ASI

As for the dates, I'm going to have to do a bit of digging. If
anyone can help me on that score, feel free to add the info.



Received on Tue Oct 23 2001 - 12:11:14 CDT