Re: Excite

From: Ivan Weltman <ivan_at_tudogs.com>
Date: Tue 23 Oct 2001 12:16:03 -0500

Janet Attard wrote:

>On the web, 3,000 impressions means that the ad was
>displayed 3000 times. So the difference here is the
>advertiser is guaranteed that their ad is displayed. In
>print, the advertiser is only guaranteed that their ad
>is carried in the publication.

Not so. You forget about all the times a site visitor
has scrolled down before the banner ad has completed
loading.

Ivan Weltman





Received on Tue Oct 23 2001 - 12:16:03 CDT