Re: Cross-Promotion and Branding

From: Kim M. Bayne <editor_at_marketingwirelessly.com>
Date: Wed 24 Oct 2001 08:02:53 -0500

MATT DOOLEY <MDooley_at_wsls.com> WROTE:

> actually, 4 separate studies have shown that Web sites
> are better for branding than TV, newspapers, magazines,
> or radio.

Actually, four out of five studies prove most conclusions
are untrue, including this one.

(wink wink)

OK, I could find ONE link to the research in question.

Dynamic Logic
Spoof campaign proves that online advertising builds
brands Can online advertising build brand without
traditional advertising? http://www.dynamiclogic.com/press_release_yes_sir.html

Kim M. Bayne



Received on Wed Oct 24 2001 - 08:02:53 CDT