Re: Affiliate junk - revisited briefly

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Thu 25 Oct 2001 16:57:07 -0500

RON SHERIDAN <ron_at_ronsheridan.com> WROTE:

>>"Commission Junction Year-to-Date Statistics (Jan. -
>>Sept. 2001): Total impressions served and tracked:
>>43,997,287,959 Click-through rate: 1.9%

>I ain't buying the Click Thru rate of 1.9%. NO WAY!

>Call me a skeptic but I've been tracking CTRs on a
>number of sites and networks over the last 3 years.
>And that CTR stopped being an average 3 years ago
>or more.

True, industry rates average about .25% from what I hear
and read. On smartly targeted sites -- and our
http://www.PilowMail.com is among them -- you can beat
that rate. We regularly clear CTR rates of 3% to 14%,
mainly because we keep our advertisers within a
narrowly defined brand-compatibility.

It works.
--

Rob Frankel, "Yes, I really do turn users into
  evangelists for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
The Book/Tapes: http://www.RevengeOfBrandX.com
FrankelBiz for FREE at: http://www.FrankelBiz.com
818-990-8623 - 888-ROBFRANKEL - AIM ROBFRANKEL



Received on Thu Oct 25 2001 - 16:57:07 CDT