Overture (GoTo) Makes Graceful Exit from Search Engine Business

From: Don Makoviney <don_at_aspalliance.com>
Date: Thu 25 Oct 2001 16:59:28 -0500

I thought this was an interesting article. . . .what do
you think?

Traffick: Overture Makes Graceful Exit from Search
Engine Business - Coinciding with its name change,
Overture is distancing itself from the notion that it
has anything to do with search engines or search results.
It now insists on the term "paid introductions" instead
of "pay-per-click engine." Its name and its revamped
image suggests that it is in the business of facilitating
advertising, not consumer search. One can only speculate
on the reason for the shift in emphasis. . .

http://www.makovision.com/m/tr.asp?l=1753


Don Makoviney
MAKOVISION.COM - Handpicked Internet News For Web Developers
http://www.makovision.com/

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Received on Thu Oct 25 2001 - 16:59:28 CDT