Re: CPM isn't dead, it's just sick (was More suggestions...)

From: Ivan Weltman <ivan_at_tudogs.com>
Date: Thu 01 Nov 2001 17:28:46 -0500

JIM STERNE <jsterne_at_targeting.com> wrote
>
>No sir. My job is to sell an Opportunity To See.

Exactly. OTS is the core of all visual advertising, and
OTS should be the key to measurement and provide the
foundation for pricing modified by position and size.
Then media planners may select according to geographic,
demographic, psychographic, and behavioral suitability
of the audience, and calculate a cost per thousand
Opportunities To See by target market.

    Only then can one online medium be truly compared to
another for suitability for a specific campaign; and
only then will advertisers return in force to the Web.

Ivan Weltman,
ivan_at_tudogs.com





Received on Thu Nov 01 2001 - 16:28:46 CST