Re: Self Service Ads

From: Oliver Willis <owillis_at_yahoo.com>
Date: Thu 01 Nov 2001 20:13:02 -0500

I ran a campaign for the satire site I run on Google
AdWords and had a 1.68% click through rate - albeit in
a limited amount of pageviews. I have had more success
advertising on Blogspot.com and Metafilter.com but
those are both communities closer to my content, with
my response rate closer to 7%.

There's an interesting essay on this at
http://www.commonme.org
"Micro Advertising - a way to make niche internet
publishing profitable?"

I, for one, hope it catches on.




Received on Thu Nov 01 2001 - 19:13:02 CST