RE: Overture (GoTo) Makes Graceful Exit from Search Engine Business

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Fri 02 Nov 2001 15:19:48 -0500

At 4:52 PM -0500 10/30/01, Ron Sheridan wrote:
>DON MAKOVINEY <don_at_aspalliance.com> WROTE:
>
<snip>
>And think about this for a moment: do you know anyone
>who uses GOTO intentionally?
>
>Why would they? Why would anyone? Oh yeah...I use it
>all the time to prospect for advertisers. Hell they
>have over 40,000 of them.
>
>Once consumers understand that the results are paid
>advertisements the vast majority stop using the search
>feature...wherever the encounter it.
>

Yup. That's always been my opinion, too. However, I
LOVE GoTo/Overture or whatever fiasco they're calling it
these days -- it's the best place I know where I can do
competitive market research, all the while knowing that
the competitors are paying for the privilege.

Yeesh.


--
Rob Frankel, "Yes, I really do turn users into evangelists
for your brand."
Spend Nov. 16 & 17 in Los Angeles with me putting YOUR brand
on steroids:
Limited seating. Great people. Bottom line results. COME ON!!
Register NOW at http://www.RobFrankel.com/seminar.html




Received on Fri Nov 02 2001 - 14:19:48 CST