Re: CPM isn't dead, it's just sick (was More suggestions...)

From: Alex Chudnovsky <alexc_at_jungle.com>
Date: Tue 06 Nov 2001 15:45:18 -0500

JIM STERNE <jsterne_at_targeting.com> WROTE:

>If 15 million people look at the Yahoo home page,
>is that enough to be declared a mass?

ROB FRANKEL <Rob_at_RobFrankel.com> REPLIED:

> 5 billion look at the moon every night. So what? Do we
> take out ad space there? Is the Sea of Tranquility a
> mass medium?

Well, actually even despite high costs
and most importantly just lack of delivery vehicles
(main factor) companies are unable to buy this precious
space.

However, if memory serves me right CocaCola paid for space
ads on Russian space station MIR. That certainly wasn't
serious but hey, we've got a handful of people on orbit
anyway?

Regards,

Alex Chudnovsky



Received on Tue Nov 06 2001 - 14:45:18 CST