Re: No CPA on FrankelBiz?

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Wed 07 Nov 2001 18:13:41 -0500

ANDY BOURLAND <andybourland_at_yahoo.com> WROTE:

>Hey Rob,

>Long time admirer, fan and owner/endorser of your branding
>book, here...

Ah yes. The Bourland fellow. I remember him........

>See http://www.robfrankel.com/advertise.html

This is an outdated link. It's been updated to
http://www.FrankelBiz.com/advertising.html


>From the guy who actively espouses CPC/CPA advertising,
>who declares CPM advertising "dead", why is it that you
>have flat rate pricing on FrankelBiz? You wisely promote
>the value of accessing your incredible audience, but don't
>follow your own preaching by absorbing the risk yourself,
>offering CPC/CPA pricing.

>For the record, were I you, I'd sell advertising in the
>exactly the same way you do: flat rate pricing, brag
><as you should> about your high quality audience, and give
>them a variety of ways to participate. But you don't absorb
>the risk. You just provide a hell of an enthusiastic
>audience and are loyal to your sponsors.

>So why is the philosophy you espouse for other publishers
>so at variance with your actual business practice as a
>publisher?

I use that page to invite inquiries. You'll also find
"Revenue Sharing" as an option there. So far, I've had
different advertisers with different arrangements. I keep
it that way so that I can customize what's best for them.

--
Rob Frankel, "Yes, I really do turn users into
  evangelists for your brand."
Spend Nov. 16 & 17 in Los Angeles with me putting
  YOUR brand on steroids:
Limited seating. Great people. Bottom line results. COME ON!!
Register NOW at http://www.RobFrankel.com/seminar.html




Received on Wed Nov 07 2001 - 17:13:41 CST