Questions to Ad Buyers...

From: Joel Gehman <joel_at_irant.com>
Date: Thu 08 Nov 2001 22:05:58 -0500

Fred indicated: 1700 clicks, 600 orders, $29,994 sales

First, to Fred's question, convert rate = 600 orders /
1700 visits = 35.3% conversion

Second, how were your commissions from Amazon only $30?
Amazon pays 15% on book purchases directly from an
affiliate link, 5% on all others.

If the numbers provided above are correct you should
have made between $1500 and $4500 in commissions, or
$.88 to $2.65 a click.

If you got only a .4% CTR, this would represent a CPM
of $3.53 to $10.59 (1700 clicks / .004 = 425k
impressions), which I think most publishers
would take these days.

Note: Practically speaking you need to use Amazon's
/ref=nosim/ tag after the ISBN number AND before your
affiliate id to get the 15%.

For example, if "gehmanscom" is your Amazon affiliate
ID and you want to sell "Why We Buy: The Science of
Shopping" by Paco Underhill, use
http://www.amazon.com/exec/obidos/ASIN/0684849135/ref=nosim/gehmanscom/
not http://www.amazon.com/exec/obidos/ASIN/0684849135/gehmanscom/.

Joel Gehman
President, PerformFirst.com
Publisher, AffiliateHandbook.com
joel_at_performfirst.com
tel.610.792.9597
cel.610.203.2636
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Received on Thu Nov 08 2001 - 21:05:58 CST