Re: CPM isn't dead, it's just sick (was More suggestions...)

From: Jim Sterne <jsterne_at_targeting.com>
Date: Mon 12 Nov 2001 14:10:10 -0500

IVAN WELTMAN <ivan_at_tudogs.com> WROTE:

>It is quite impossible to truly measure the contribution
>of a single element of a marketing communication strategy
>to long term sales. One might as well pay the PR consultant
>by the number of sales directly related to the latest
>press release. We'd soon run out of PR consultants.

I'm going to call my graphic artist and say that
I'll be glad to pay him a percentage of every sale
that's made because I have a nice logo.



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Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Web Marketing, Customer Service & E-Metrics Consulting
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Received on Mon Nov 12 2001 - 13:10:10 CST