Re: No CPA on FrankelBiz?

From: John Gaskill <gm_at_info-central-usa.com>
Date: Mon 12 Nov 2001 14:14:04 -0500

ANDY BOURLAND <andybourland_at_yahoo.com> WROTE:

>From the guy who actively espouses CPC/CPA advertising,
>who declares CPM advertising "dead", why is it that you
>have flat rate pricing on FrankelBiz? You wisely promote
>the value of accessing your incredible audience, but
>don't follow your own preaching by absorbing the risk
>yourself, offering CPC/CPA pricing.

>For the record, were I you, I'd sell advertising in the
>exactly the same way you do: flat rate pricing, brag
><as you should> about your high quality audience, and
>give them a variety of ways to participate. But you
>don't absorb the risk. You just provide a hell of an
>enthusiastic audience and are loyal to your sponsors.

As a practical matter, Rob does not need the hassel or
headaches involved with CPA or CPM advertising.

With his site and audience (tightly niched), an advertiser
can see what s/he gets beforehand. It's then up to the
advertiser to decide if s/he likes the buy at the rate
offered or wants to try somewhere else.

>So why is the philosophy you espouse for other publishers
>so at variance with your actual business practice as a publisher?

Nothing in Rob's espoused philosophy is at odds with
his actual practices. He has long espoused strong brand
identity and knows the result of a strong brand identity
is that people want to do deals with you when you have it
and don't want to do deals if you don't.

Rob's bobble-head makes a strong impression that is
somewhat annoying but quite memorable.

Besides, no advertiser has to do business with FrankelBiz
more than once if they fond the results they got not worth
the price.

It's about being able to say, "No thanks." when the rate
offered is not acceptable. That is what a strong brand
helps you do.

My $ 0.02.

John Gaskill
jg_at_Info-Central-USA.com
http://Info-Central-USA.com



Received on Mon Nov 12 2001 - 13:14:04 CST