Re: CPA

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Mon 12 Nov 2001 14:17:36 -0500

ERIC AAFEDT <eric_at_investmenthouse.com> WROTE:

>AMEN. CPA is rarely a win/win model. In the rare cases
>where both parties receive a fair value, then by all
>means use it. It is but one tool in the advertising
>arsenal. However, the bottom line is (in Rob Frankel's
>words) well the bottom line. And the bottom line includes
>that of the PUBLISHER's
>bottom line as well.

>We reject CPA requests everyday. If a product or service
>can't support a reasonable CPM (or other hybrid model
>that provides fair revenue to us), then maybe it's the
>product or service that should get out of the online
>business and not the publisher (how's that for turning
>things around?!).
>

Publishers, advertisers....can't we ALL JUST GET ALONG????

--
Rob Frankel, "Yes, I really do turn users into
 evangelists for your brand."
Spend Nov. 16 & 17 in Los Angeles with me putting
 YOUR brand on steroids:
Limited seating. Great people. Bottom line results. COME ON!!
Register NOW at http://www.RobFrankel.com/seminar.html



Received on Mon Nov 12 2001 - 13:17:36 CST