RE: Publishers and Wives...

From: Anne Holland <aimee_at_marketingsherpa.com>
Date: Mon 12 Nov 2001 14:22:31 -0500

ANDY BOURLAND <andybourland_at_yahoo.com> WROTE:

>I'm convinced the husband is a direct response marketer.

>He puts nothing into the relationship. Controls and
>measures the variables every which way. Doesn't look
>beyond what you've done for me today. No patience. No
>thought for the long run.

Umm, I'm sure what Andy MEANT to say was the husband is a
"BAD" direct response marketer.

As opposed to the thousands of "GREAT" direct response
marketers such as LL Bean, Boardroom Reports, eDiets.com,
etc., etc., etc. who've proven they know more about
fostering customer lifetime value than anyone on this
planet.

And they can prove it, 'cause they measure the numbers
like any marketer who plans to stay in business does.
(Yes even good branding and PR marketers have to "prove"
it with some type of measurement.)

Anne Holland
MarketingSherpa.com ** 90,000 Weekly Readers
anneh_at_marketingsherpa.com
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Received on Mon Nov 12 2001 - 13:22:31 CST