CPM isn't dead, it's just sick

From: Alexis Brown <agbrown_at_fastclick.com>
Date: Tue 13 Nov 2001 21:15:59 -0500

JIM STERNE <jsterne_at_targeting.com> WROTE:

>If 15 million people look at the Yahoo home page,
>is that enough to be declared a mass?

ROB FRANKEL <Rob_at_RobFrankel.com> REPLIED:

> 5 billion look at the moon every night. So what? Do we

> take out ad space there? Is the Sea of Tranquility a
> mass medium?

ALEX CHUDNOVSKY <alexc_at_jungle.com> REPLIED:

>However, if memory serves me right CocaCola paid for space
>ads on Russian space station MIR. That certainly wasn't
>serious but hey, we've got a handful of people on orbit
>anyway?


I can't resist. This train of thought reminds me of when
they brought MIR down earlier this year. Taco Bell placed
a giant, floating target somewhere in the South Pacific.
The promise was that if any part of MIR fell onto the
target, Taco Bell would give every American one taco. It
received significant press, and, if it had succeeded,
would definitely have been mass marketing (at least my
book).

Alexis Brown

Fastclick: Online Advertising/Ad Serving
agbrown_at_fastclick.com
Tel 805.964.2266, x.1
Fax 425.969.8552
Web www.fastclick.com





Received on Tue Nov 13 2001 - 20:15:59 CST