The Most Vocal CPM Crusader Is Dying

From: Miguel Alvarez <>
Date: Wed 14 Nov 2001 21:07:35 -0500

The most vocal CPM crusader is dying. Did any of you
miss the MediaPost article about DoubleClick? Their
CFO left about a month a go and now this. It doesn't
look good.

"The head of online marketing firm DoubleClick Inc.'s
media unit, which has been hit hard by the advertising
slump, has decided to leave"

Miguel Taylor Alvarez
Encenta, Inc.
VP, Sales & Marketing
(801) 431-0022 x 203
Fax (801) 431-0021

Received on Wed Nov 14 2001 - 20:07:35 CST


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