Driving Television Traffic

From: Jim Sterne <jsterne_at_targeting.com>
Date: Wed 14 Nov 2001 21:30:56 -0500

This just showed up.
I like it.

>Date: Mon 12 Nov 2001 15:09:01 -0800 (PST)
>From: TiVo News <TiVo_News_at_tivo.m0.net>
>To: jsterne_at_targeting.com
>Subject: Win The All-New Lexus ES 300
>
>Enter the Lexus ES 300 "A New World of Luxury" TiVo
>Sweepstakes and you could win the all-new Lexus ES 300.
>
>In the first sweepstakes of its kind, Lexus is giving
>TiVo subscribers the opportunity to win the all-new
>Lexus ES 300. Redesigned for 2002, the ES 300 isn't
>just a car. It's a new world of luxury. So enter this
>exciting new sweepstakes. Watch the ads, find the clues
>and a brand-new Lexus could be in your driveway.
>
>To begin playing, visit the Lexus Showcase from TiVo
>Central. There you'll find the list of programs where
>the Lexus ES 300 ads will be running. View them
>carefully, because once you've seen the ads, you'll
>have to answer just one of the following questions
>about the commercials.
>
>Windmill question:
>What is the last ES 300 interior feature we see
>moving?
>
>Saddle question:
>In the ES 300, what does the saddle maker explore
>with his hands?
>
>Flamenco question:
>According to the dancer, the ES 300 "knows something"
>of...?
>
>Museum question:
>What's one reason why the man likes to look at "things
>of beauty" like the ES 300?

>
>In order to register for the sweepstakes, answer one of
>the questions online at
>http://tivo1.m0.net/m/s.asp?HB4765164978X1147898X83695X>www.lexus.com/tivo.
>Answer correctly, and you will be entered to win a
>luxurious Lexus ES 300.
>
>
>For official sweepstakes rules, go to
>http://tivo1.m0.net/m/s.asp?HB4765164978X1147899X83695X>www.lexus.com/tivo/es_tivorules.html
>or on your TiVo go to "TiVo Central" -> "New Messages and
>Setup" -> "Read New TiVo Messages". Open to legal
>continental U.S. residents, 18 or older with a valid
>driver's license in state of residency. Sweepstakes ends
>December 14, 2001. Void where prohibited.
>
>If you'd prefer not to receive promotional offers
<snip>

Nifty.


---------------------------------------------------------
Jim Sterne Target Marketing of Santa Barbara
jsterne@targeting.com http://www.targeting.com
Author, Speaker, Consultant +1 805-965-3184
Web Marketing, Customer Service & E-Metrics Consulting
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Received on Wed Nov 14 2001 - 20:30:56 CST