Re: No CPA on FrankelBiz?

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Mon 19 Nov 2001 21:50:06 -0500

At 9:41 PM -0500 11/14/01, Andy Bourland wrote:
>
>Perhaps you haven't noticed, but Rob on this forum has been
>the primary cheerleader for the CPA/CPC marketers who are
>destroying the industry.

Um, no. The only people pissed off about it are diehard
CPM'ers. I still maintain that it's the right tool for
the right job thing. Some sites are going to do better
with CPM. Some are built for CPA. Why is everyone trying
to fit everyone into a size 6?

>He basically questions the guts or
>manhood <womanhood?> of any publisher who won't absorb the
>entire risk of advertising.

Not true. You're assuming that I define CPA as "making a
sale". As I responded to Jim Sterne on this, I define CPA
as "bringing the body to the door." It's the client's job
to drag it in and sell it.

>But in practice on his FrankelBiz
>site, he uses flat rate advertising at no risk to himself.

Unless you consider professional reputation a risk. All my
advertisers carry my endorsement -- or they are not allowed
to advertise. My branded community knows that, which is
why the response rates are typically way over normal
averages.

>
>I would say that they aren't going to get
>much results from his crowd by popping a single ad in his
>pub once. Better to establish a longer term relationship
>with his audience.

Actually, no. Over the years, I've found that with FrankelBiz,
an advertiser is going to pretty much get whatever he gets
within a few days. The first day is a solo endorsement post,
followed by a week of header text placement as the only
advertiser. That's it. After that, I encourage advertisers
to rest until they can publicize a new offer prepared for
FrankelBiz members. That could be within the next month, but
usually no sooner.

Just trying to keep the record straight here.....
--

Rob Frankel, "Yes, I really do turn users into evangelists
for your brand."
Big Time Branding (TM) http://www.RobFrankel.com
FrankelTips Weekly at: http://www.FrankelTips.com
The Book/Tapes: http://www.RevengeOfBrandX.com
FrankelBiz for FREE at: http://www.FrankelBiz.com
818-990-8623 - 888-ROBFRANKEL - AIM ROBFRANKEL





Received on Mon Nov 19 2001 - 20:50:06 CST