Re: The Most Vocal CPM Crusader Is Dying
MIGUEL ALVAREZ <miguel_at_encenta.com> WROTE:
> The most vocal CPM crusader is dying. Did any of you
> miss the MediaPost article about DoubleClick? Their
> CFO left about a month a go and now this. It doesn't
> look good.
>
> "The head of online marketing firm DoubleClick Inc.'s
> media unit, which has been hit hard by the advertising
> slump, has decided to leave"
Miguel,
Perhaps you should read the articles you cite... Look at
the following quote:
"If you took away our media business, we'd be a
profitable company," Chief Financial Officer Bruce
Dalziel said at a JP Morgan conference earlier in the
week. "We're having the most challenges in our
international media business."
Hmmm.... Another headline notes that DoubleClick just
sold off their what? their international media business...
http://www.internetnews.com/IAR/article/0,,12_922441,00.html
"Online ad network and technology giant DoubleClick
(NASDAQ:DCLK) on Tuesday announced it would sell its
money-losing European media unit to German competitor
AdLINK, in a complex deal valued at approximately $27
million. "
So does dumping a money draining operation in one's
business constitute "dying" in your mind? About as
much as removing a tumor, I'd say...
I don't think DoubleClick is dying...
Andy
=====
Andrew R. Bourland
... Stay tuned!
Received on Tue Nov 20 2001 - 14:52:11 CST
