Re: CPA, CPM...

From: Amanda Vega <SurferMandy_at_aol.com>
Date: Tue 20 Nov 2001 15:55:42 -0500

AMANDA VEGA <amanda_at_smithrenaud.com> WROTE:

>When looking at the $12 Million in interactive media
>placements I did over the last 12 months, I have
>found that my CPM deals DID work, quite successfully
>(over 706% ROI to be exact)

TO WHICH JIM STERNE <jsterne_at_targeting.com> REPLIED:
>I am dying to know how that was calculated, Amanda.
>Can you share your math with us?

Hi Jim (and list),

I am a little unclear as to what you are looking for.
Are you wondering how we calculated the ROI for these
targeted banner buys? Simply, we ran them all through
a third party ad server and embedded 1X1 pixels into
the pages of the site that were specific to each of
the venues, and then, assigned specific tracking
numbers to each completed request for product, which
was then tracked to the location that the consumer
would actually purchase the product and then reported
back to us. We took the conversions (actual purchase
of product) and subtracted that amount from the total
spent on each campaign, and then came up with the
perecent above what we paid, as our ROI. (We also
subtracted the monthly fees the client pays to us and
the cost of the third party ad server to determine
ROI.) Our client makes 706% more than he spends on
all of his online ads. Is that what you wanted?

Amanda





Received on Tue Nov 20 2001 - 14:55:42 CST