Here are some alternative pricing models

From: Matt Dooley <MDooley_at_wsls.com>
Date: Tue 20 Nov 2001 21:06:12 -0500

Not that I've tried them, but here are some other
ways to skin CPM cat.

Selling days and day-parts- the nice thing here is
that buying dayparts is pretty understood by
radio/TV buyers

Selling by page or section- the ad on sports front,
for example, costs $50, no matter how many/few
people see it.

Tiered pricing- Low rate for non-guaranteed
placement, higher rate for guaranteed spots.
Similar to TV. That would allow us to sell
high-volume, low CPMs, or low-volume, high
CPMs with better targeting.

What do ya'll think?

-Matt





Received on Tue Nov 20 2001 - 20:06:12 CST