Re: No CPA on FrankelBiz?

From: Andy Bourland <andybourland_at_yahoo.com>
Date: Wed 21 Nov 2001 16:09:24 -0500

ROB FRANKEL <Rob_at_RobFrankel.com> WROTE:

> Um, no. The only people pissed off about it are diehard
> CPM'ers. I still maintain that it's the right tool for
> the right job thing. Some sites are going to do better
> with CPM. Some are built for CPA. Why is everyone trying
> to fit everyone into a size 6?

I agree on the right tool for the right job. In our private
correspondence, you showed me another site you own and
operate which -- in my mind -- was ideally suited for
CPC/CPA deals while your FrankelBiz venture is perfectly
suited for flat rate pricing.
 
> Not true. You're assuming that I define CPA as "making a
> sale". As I responded to Jim Sterne on this, I define CPA
> as "bringing the body to the door." It's the client's job
> to drag it in and sell it.

If it's the client's job to drag it in and sell it, why does
the risk go entirely on the publisher? On a CPA deal,
nothing happens unless the deal gets closed. If the client
hasn't effectively greased the skids for a quick sale,
the publisher is outta luck.

CPC delivers them to the door, but is widely discredited
because it's way too easy to manufacture clicks.


> Over the years, I've found that with FrankelBiz,
> an advertiser is going to pretty much get whatever he gets
> within a few days. The first day is a solo endorsement post,
> followed by a week of header text placement as the only
> advertiser. That's it. After that, I encourage advertisers
> to rest until they can publicize a new offer prepared for
> FrankelBiz members. That could be within the next month, but
> usually no sooner.

I'll keep that in mind! Thanks for the candid response...

Andy


=====
Andrew R. Bourland
... Stay tuned!



Received on Wed Nov 21 2001 - 15:09:24 CST