Re: No CPA on FrankelBiz?
JOHN GASKILL <jg_at_info-central-usa.com> WROTE:
>So the bottom line is: If you can't get a Flat Rate,
>go for CPM. If you can't get CPM, go for CPA or CPC
>but keep money coming in the door if you want to stay
>afloat. Times change. They always do. And if
>worse comes to worse, consider the paid subscription
>model or a hybrid between advertising and subscriptions.
I have to say that I've seen the bottom fall out but I
have yet to find an advertiser that doesn't want to pay
for banner impressions at my site. As targeted as it is,
I know that a banner impression at my site will yield
about 0.05 click-throughs, yet a well-worded campaign
can do a lot better.
Unless under a lot of pressure from my best partner
advertisers (or affiliate programs), I only accept CPA
advertising. As a publisher, this allows me the
opportunity to pick and choose the advertising method
and the benefits of their payment structure. Cost per
action works for me and weeds out the non-performing
advertisers that can be sent targeted traffic yet they
can't close the sale.
Robert Lee
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Received on Wed Nov 21 2001 - 15:15:43 CST
