Re: CPM isn't dead, it's just sick

From: Rob Frankel <Rob_at_RobFrankel.com>
Date: Fri 23 Nov 2001 08:24:48 -0500

JIM STERNE <jsterne_at_targeting.com> WROTE:

>Out of context alert!
>John - we agree. The bone I'm picking with
>Rob is: What if The New Yorker were only paid
>if people responded to the ads? The result would
>be articles that said nice things about the
>sponsors. End of argument.

But the New Yorker is a print publication. The web
is the web. Are you saying that both are identical?
--

Rob Frankel, "Yes, I really do turn users into
evangelists for your brand."
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Received on Fri Nov 23 2001 - 07:24:48 CST